Beautifying potions are not strictly for overall apperance. Madam Primpernelle's sells potions for acne, damaged hair, and even gross disfigurement. Everyone can benefit from a little more beauty in the world.

For those who are a little tight on money, the second hand robe shop is happy to help you out. Some of their robes are lightly worn while others are a bit more faded or dusty.

An upscale robe shop with quality and prices higher then Madam Malkin. Their store is adorned with gold and silver walls and all sorts of fancy displays.

Just what it says. This shop sells broken wands, unbalanced scales, and dented cauldrons. However, they do a good business and its a great place for tinkerers to find things to mess with.

An expansive bookstore and sole supplier of textbooks for Hogwarts. Shelves are stacked to the ceiling with all sorts of books, and there are even sections for more unsavory customers. The shop holds occasional booksignings as well.

The original joke shop. Gambol and Japes enjoy repeat purchases by the Marauders who are there every year during their trip to Diagon Alley. They are stacked to the ceiling with wild and wacky tricks and ticks.

The offices of the Daily Prophet are located in the heart of Diagon Alley. Owls can be seen nearly twenty four hours a day flying in and out, carrying papers to all of their subscribers.

This quaint little shop strictly sells owls, unlike the menagerie down the street. They have many different breeds and any supplies you might need for caring for your owl.

A foul smelling place filled with facinating things. The apothecary is a regular trip for students gathering potions supplies and anyone else who may be interested in purchasing some. Large barrels of slimy things aline the floor, jars of bits and pieces, powders, and herbs are lined along the walls, and bunches of feathers, claws, and fangs hang from the ceiling.

A small ice cream parlour with tables outside and a welcoming atmosphere inside. Florean Fortescue is always up for a friendly chat, and even gives away free ice cream to small children.

For broomsticks, games balls, and all other sorts of equipment, there is no place better than Quality Quidditch. Its a fairly good sized shop, and the windows are often filled with broomsticks or uniforms.

This small cafe has tables outside with brightly colored umbrellas over them. It is a popular spot for the witches of London to chat and gossip and a nice place for students to stop off for a nosh before heading to the station.

"Action holidays for the wizard family with a sense of adventure!" This is the slogan of a very stange travel agency. They offer some of the most dangerous and interesting trips in the country, though they take no responsibility for injury or death.

This Wizarding pub is the gateway to London's magical hot spot. It is the best way to get into Diagon Alley.

Noisey and smelly, but one of the best places to buy all sorts of unusual animals. The owner often has problems with unfamiliar stock, though most of her beasts are quite tame. She was called in to assist Flourish & Blotts when their shipment of the Monster Book of Monsters arrived.

Decades of powerful Witches and Wizards have obtained their wands from this one man. The best in England.

This shop specializes in any and all cauldrons and supplies. They can even special order gold, platnium, and stone cauldrons. It is a small shop, and many of its cauldrons are stacked outside, shining in the sun.

An elegant shop where robes for all occasions could be acquired.

A small shop with an everchanging stock. One day they'll carry standard inks, and the next you would have invisible inks, joke inks, or a whole slew of something else. They also offer parchments and quills.

Obscurus is a publisher famous for Fantastical Beasts and Where to Find Them. While their office is small, their books go out to shops across the world.